Fashion label PRITaM proposes extravagant intricacy handmade in India with love. We are a family of diverse artisans - painters, weavers, embroiderers, blending each other’s techniques to modernize our crafts through design.

The word ‘Pritam’ meaning beloved in Hindi is the attribute each of our creations are attached with.

We promote eco friendly opulence through our work which blends the royal and the rustic. Leisure of hand painted and woven textiles are juxtaposed with intricate splendour of aari and zardozi embroidery, to create singular looks where both ends meet.

Founded by Pritam Saha, a textile and apparel design graduate from National Institute of Design, Ahmedabad. He has designed for London based luxury label Vanessa Gounden, with designer Ashish N Soni, for multiple seasons. Alongside he has done diverse design projects with variety of clients ranging from Ministry of MSMEs to NID and others. PRITaM is his eponymous label which echoes of his love for juxtaposition of moods, materials and techniques.


Dwar - SPRING 2017

The joy of painting meets the sheer skill of aari pita embroidery. Intricate hand embroidered and painted apparels, made with love.

Rang Baag - FESTIVE 2016

The collection Rang Baag is inspired from an imaginary Palace Garden of colours. Weaves, strokes and stitches blend seamlessly to create handmade magic.



Delhi : E-4 Basement ,South Extension Part-2, New Delhi -110049
Gurgaon : First Floor Shop No. 36,37 MGF, The Metropolitan Mall, M.G.Road,Gurgaon - 12002


Mumbai : #25, Skyzone Level 1, Phoenix Mills, Lower Parel, Mumbai, Maharashtra 400013


Ahmedabad : House R, Mondeal Business Park, Next to Gurudwara, S. G. Highway, Ahmedabad 380059

Let's Talk

Email : fashion.pritam@gmail.com
Phone #: +918335929156